Communication

Download Analyzing Media Messages: Using Quantitative Content by Daniel Riffe PDF

By Daniel Riffe

Analyzing Media Messages is a primer for studying the means of systematic, quantitative research of communique content material. wealthy with examples of contemporary and vintage purposes, it offers options to difficulties encountered in accomplishing content material research, and it really is written in order that scholars can comfortably comprehend and follow the techniques.

This completely revised 3rd version comprises present and interesting examples for state-of-the-art scholars, as well as a couple of traditionally vital instances. It emphasizes verbal exchange of visible imagery and experiences of advertisements content material. assets at the book’s better half web site offer extra fabrics for college students and teachers, together with present protocols, internet hyperlinks, and a bibliography of content material research equipment articles.

This quantity is meant to be used as a first-rate textual content for content material research coursework, or as a supplemental textual content in learn tools classes. it's also an vital reference for researchers in mass media fields, political technology, and different social and behavioral sciences.

Show description

Read or Download Analyzing Media Messages: Using Quantitative Content Analysis in Research PDF

Best communication books

English for Academic Correspondence and Socializing

English for tutorial Correspondence and Socializing is the 1st ever e-book of its variety in particular written for researchers of all disciplines whose first language isn't really English. With easy-to-follow principles and assistance, and with actual examples taken from actual emails, referee's experiences and canopy letters, you are going to find out how to:• use thoughts for knowing local audio system of English• considerably increase your listening abilities• set up one-to-one conferences• believe convinced at social occasions• deal with and perform a winning dialog • write potent emails• assessment different people's manuscripts - officially and informally • answer successfully and constructively to referees' stories • write hide letters to editors • use the phone and Skype • perform (video) convention calls • take advantage of usual English phrasesOther books within the series:English for shows at overseas ConferencesEnglish for Writing examine PapersEnglish for study: utilization, type, and GrammarEnglish for tutorial learn: Grammar ExercisesEnglish for tutorial examine: Vocabulary ExercisesEnglish for educational examine: Writing routines

McQuail's Mass Communication Theory

McQuail's Mass verbal exchange idea has been the benchmark for learning mass verbal exchange thought for greater than 25 years. It continues to be the main authoritative and entire creation to the sphere and nonetheless bargains unequalled insurance of the learn literature. absolutely updated, this re-creation includes:New boxed case reports on key study guides, familiarizing scholars with the severe study texts within the fieldA new streamlined constitution for larger navigationMore definitions, examples, and illustrations all through to carry summary strategies to lifeMajor updates on new media, globalization, paintings and economyMcQuail's Mass verbal exchange conception is the critical source no pupil of media reviews can have the funds for to be with no.

Extra info for Analyzing Media Messages: Using Quantitative Content Analysis in Research

Sample text

Those Letters from Jenny (Allport, 1965) represented a nonreactive measure of the woman’s personality for Allport and his associates. The resulting work heralded what Wrightsman (1981) called the “golden age” of personal documents as data in analyzing personality. In the 1980s, psychologists interested in explanatory style used content analysis of verbatim explanations (CAVE) in examining individuals’ speaking and writing to see if participants describe themselves as victims and blame others or other forces for events.

The influence of candidate incumbency or challenger status has been used in studies to predict the balance of election stories (Fico, Freedman, & Love, 2006). The influence of entire national cultures on content has also been explored (Zhang, 2009). Use of Content Analysis and Other Methods to Predict Influences on Content Content analysis can be coupled with other methods to illuminate factors influencing that content. For example, studies have relied on participant observation and focused interviews of news workers in an attempt to illuminate causal factors on content (Hansen, Ward, Conners, & Neuzil, 1994).

Making such judgments without a rule is like asking someone to measure the height of a group of friends but without providing a ruler. ) reaching a decision? Did anybody check the coders to make sure all the coders understood the criterion and applied it the same way in making the character count? Were the individual coders consistent across time, or did their judgments become less certain? Did their counting become less reliable after they became fatigued, consulted with one another, or talked with the senior researcher about the study’s objectives?

Download PDF sample

Rated 4.44 of 5 – based on 12 votes