By Daniel Riffe
Analyzing Media Messages is a primer for studying the means of systematic, quantitative research of communique content material. wealthy with examples of contemporary and vintage purposes, it offers options to difficulties encountered in accomplishing content material research, and it really is written in order that scholars can comfortably comprehend and follow the techniques.
This completely revised 3rd version comprises present and interesting examples for state-of-the-art scholars, as well as a couple of traditionally vital instances. It emphasizes verbal exchange of visible imagery and experiences of advertisements content material. assets at the book’s better half web site offer extra fabrics for college students and teachers, together with present protocols, internet hyperlinks, and a bibliography of content material research equipment articles.
This quantity is meant to be used as a first-rate textual content for content material research coursework, or as a supplemental textual content in learn tools classes. it's also an vital reference for researchers in mass media fields, political technology, and different social and behavioral sciences.
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Extra info for Analyzing Media Messages: Using Quantitative Content Analysis in Research
Those Letters from Jenny (Allport, 1965) represented a nonreactive measure of the woman’s personality for Allport and his associates. The resulting work heralded what Wrightsman (1981) called the “golden age” of personal documents as data in analyzing personality. In the 1980s, psychologists interested in explanatory style used content analysis of verbatim explanations (CAVE) in examining individuals’ speaking and writing to see if participants describe themselves as victims and blame others or other forces for events.
The influence of candidate incumbency or challenger status has been used in studies to predict the balance of election stories (Fico, Freedman, & Love, 2006). The influence of entire national cultures on content has also been explored (Zhang, 2009). Use of Content Analysis and Other Methods to Predict Influences on Content Content analysis can be coupled with other methods to illuminate factors influencing that content. For example, studies have relied on participant observation and focused interviews of news workers in an attempt to illuminate causal factors on content (Hansen, Ward, Conners, & Neuzil, 1994).
Making such judgments without a rule is like asking someone to measure the height of a group of friends but without providing a ruler. ) reaching a decision? Did anybody check the coders to make sure all the coders understood the criterion and applied it the same way in making the character count? Were the individual coders consistent across time, or did their judgments become less certain? Did their counting become less reliable after they became fatigued, consulted with one another, or talked with the senior researcher about the study’s objectives?