By John Hartley
This fourth version of Communication, Cultural and Media reviews: the major Concepts is an indispensible consultant to an important phrases within the box. It deals transparent reasons of the most important techniques, exploring their origins, what they’re used for and why they galvanize dialogue. the writer presents a multi-disciplinary clarification and review of the main innovations, from ‘authorship’ to ‘censorship’; ‘creative industries’ to ‘network theory’; ‘complexity’ to ‘visual culture’.
- The re-creation of this vintage textual content includes:
- Over two hundred entries together with 50 new entries
- All entries revised, rewritten and updated
- Coverage of modern advancements within the field
- Insight into interactive media and the knowledge-based economy
- A absolutely up to date bibliography with four hundred goods and proposals for extra studying in the course of the text
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Additional info for Communication, cultural and media studies : the key concepts
The key was ‘code’: the generative system of rules of combination (grammar) that allowed elements (lexical items such as words) to be selected, combined and used to produce new, hitherto unuttered speech. Hearers, sharing the code, ‘hear’ what the code says rather than merely what the speaker says, so variations can simply be filtered out. Codes allow both combination and organisation – words chosen from a paradigm or list of possible choices can be strung together in a syntagm or chain, but that string is itself rule-governed as to its organisation.
Ambiguities are produced by binary logic and are an offence to it. Consider the binaries mentioned so far: land : sea child : adult us : them These stark oppositions actively suppress ambiguities or overlaps between the opposed categories. Between land and sea is an ambiguous category, the beach – sometimes land, sometimes sea. It is both one and the other (sea at high tide; land at low tide), and neither one nor the 19 BINARY OPPOSITION other. Similarly, between child and adult there is another ambiguous category: youth.
In the US Schools of Communication, founded on the need to train citizens in the public arts of rhetorical persuasion so as to democratise the public life of the Republic, prospered as they added media, PR, journalism and advertising to their repertoire. The Canadian literary historian Marshall McLuhan (1962, 1964), combining his own discipline with cognitive psychology and the communication philosophy of Harold Innes, was also influential in the exorbitation of communication. His aphoristic style appealed not only to many academics, but to people in the business community also, including those in the industries McLuhan seemed 33 COMMUNICATION .