Communication

Download Communication Yearbook 36 by Charles T. Salmon PDF

By Charles T. Salmon

Communication Yearbook 36 keeps the culture of publishing state-of-the-discipline literature reports and essays. Editor Charles T. Salmon provides a quantity that's hugely overseas and interdisciplinary in scope, with authors and chapters representing the large international pursuits of the foreign verbal exchange organization. The contents comprise summaries of conversation learn courses that characterize the main leading edge paintings at the moment, with the world over well known students serving as respondents to every bankruptcy. supplying a mix of chapters emphasizing well timed disciplinary matters and enduring theoretical questions, this quantity may be precious to students all through verbal exchange studies.

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Furthermore, in a recent survey among neo-Nazi online forums, Wojcieszak (2010) has presented evidence that not even dissimilar offline social ties were able to counteract attitudinal polarization resulting from homogeneous online discussions. From these findings we can infer that, in order to comprehend political polarization, it is increasingly important for selective exposure research to track people’s actual media use and their social environment in greater detail. Besides this more content-related requirement, a second adjustment for the analysis of political polarization—as a function of not only attitudinal polarization but also attitudinal depolarization—concerns the theoretical and empirical focus of selective exposure research on the process of attitude bolstering.

The first author has replicated this methodologically innovative study in Germany. We asked a total of 1,800 respondents over a period of 30 days if they had heard about the most important news events of the previous day. These news items were selected on a daily basis by a panel of editors, political scientists, and communication researchers. The data show a sharp correlation between age and news awareness. Of the respondents 30 years and older two thirds had heard about these top news events.

Instead, the proportion of the people who only got the news “from time to time” had risen from 46 to 57%. ” This drop is particularly pronounced among the younger generation. While in 2008 38% of the respondents 18 to 29 years old said they gazed at the news, this figure had dropped sharply to only 27% in 2010 (Pew, 2010, pp. 43–44). The decreasing news interest seems 18 COMMUNICATION YEARBOOK 36 to be a general characteristic of modern democracies. According to surveys of the Allensbach Institute in Germany the attention and interest of the younger population (30 years and below) has within only 10 years shifted away from politics, the economy, and culture—all areas of “public affairs”—and moved to computer-related topics and fashion (Köcher, 2008).

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