By Deborah Kaplan Polivy
A clean examine fundraising that is dependent upon the donor lifecycle, leading to elevated monetary assets over the years and a extra good base line for nonprofits
A consultant to higher and extra strategic fundraising, Donor Cultivation and the Donor existence Cycle Map offers the donor lifecycle map, that is round in shape, revealing how the convergence of the 2 topic matters—cultivation and the lifecycle map—can result in larger and extra strategic fundraising. writer Deborah Kaplan Polivy particularly addresses the subject of cultivation and the way, whilst targeted over the donor lifecycle, it might turn into a logical and concentrated job for acquiring more and more huge gifts.
- Step-by-step assistance and sensible instruments for knowing and benefiting from the donor lifecycle
- Coverage contains advent to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation instruments and the Donor Lifecycle: How and the place They Intersect, and Impediments to the Implementation Process
- Features a spouse site with quite a few on-line instruments to assist readers enforce key concepts
- Part of the Wiley Nonprofit Authority Series
Donor Cultivation and the Donor lifestyles Cycle Map seeks to alter the point of view from transactional fundraising to ordinary fundraising, starting with the 1st donation and lengthening to the very last—an endowment that retains on giving even after death.
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Extra resources for Donor lifecycle map : a new framework for fundraising
Are Nonproﬁts Listening? ” eJewish Philanthropy (May 21, 2012). 13. Ibid (emphasis is in the original). 14 TAKE ADVANTAGE OF A STRATEGIC PLAN An organizational plan, whether it is called a business plan or a strategic plan or any other name, that not only states the mission of a charity but also identiﬁes mechanisms for achieving it and includes timelines, short- and long-term objectives, and so on, is one of the most useful documents available to a development department in its effort to raise money.
This man describes a building that is 25 years old and experiencing wear and tear; it serves as the headquarters of the charity. He says to his audience, “I ask, invite, and beg you to help build and rebuild” this structure. My ﬁrst question was why someone should make a donation. What will be the impact on a population or group of people as a result of the contribution? If a fundraiser has to beg, then there is probably no convincing reason for a person to contribute. In addition, there is no mention of how the building serves the mission of the organization or what the consequence will be if the restoration does not occur.
Ibid. ■ 45 ■ 3GC04 10/04/2013 8:55:25 Page 46 UTILIZING PERSONAL DONOR CULTIVATION TOOLS how new gifts are making a difference,”4 whether theirs or anyone else’s. Terminology is an issue in describing this activity of relationship building. Almost every time I speak to an audience about donor cultivation, someone brings up the topic of stewardship. I have never used that word in my years of fundraising, but I thought I would look into its meaning before continuing on my mission to think about cultivation tools and their applicability to different stages in the Donor Lifecycle Map.