Download Driving Honda: Inside the World's Most Innovative Car by Jeffrey Rothfeder PDF

By Jeffrey Rothfeder

For many years there were iconic jap automobile businesses. One has been ceaselessly studied and written approximately. the opposite has been often underappreciated and misunderstood. until eventually now.

due to the fact its start as a motorbike corporation in 1949, Honda has gradually grown into the world’s 5th greatest automaker and best engine producer, in addition to the most cherished, such a lot ecocnomic, and such a lot regularly leading edge multinational organizations. What drives the corporate that retains growing and enhancing award-winning and bestselling types just like the Civic, Accord, Odyssey, CR-V, and Pilot?

in line with Jeffrey Rothfeder, what actually distinguishes Honda from its opponents, specifically archrival Toyota, is a deep dedication to a suite of unorthodox administration tenets. The Honda manner, as insiders name it, is awesome for decentralization over company regulate, simplicity over complexity, experimentation over Six Sigma–driven potency, and unyielding cynicism towards the established order and no matter what is thought to be the reality. Honda believes in freely borrowing from the earlier as a bridge to “innovative discontinuity” within the current. and people are only a number of the rules that the company’s colourful founder, Soichiro Honda, embedded within the DNA of his start-up sixty-five years ago.

because the first journalist allowed in the back of Honda’s infamously inner most doorways, Rothfeder interviewed dozens of executives, engineers, and frontline staff approximately its administration practices and international procedure. He exhibits how the corporate has built and maintained its unequalled tradition of innovation, resilience, and flexibility—and the way it exported that tradition to different nations which are strikingly various from Japan, setting up in the community managed operations in each one area the place it lays down roots.

for example, Rothfeder studies on lifestyles at a Honda manufacturing facility within the tiny city of Lincoln, Alabama, and what occurred while American employees have been knowledgeable to persist with the Honda method, as a self-sufficient outpost of the worldwide corporation. may possibly they grasp Honda’s 3 center principles:

  • Embrace Paradox: Honda encourages respectful war of words and debate among opposing viewpoints, on concerns huge and small. New principles frequently emerge from conflict.
  • Real position, actual half, actual Knowledge: Honda teaches humans to argue utilizing evidence, no longer assumptions. One needs to visit the manufacturing facility flooring, the showroom, the car parking zone, the driver’s seat, or the truck bed—whatever it takes—to get the proof and come to a decision that may be supported with data.
  • Respect Individualism: Honda usually hires individuals with strange backgrounds and autonomous streaks. It promotes those that query the established order and who might most likely fight in businesses that target inflexible ideas and systems.

Rothfeder exhibits how the Alabama plant grew to become a brand new version for production in the USA. it might end up a number of varieties of automobiles on any given day and as much as 300,000 automobiles and engines a yr. Its versatile version allows remarkable responsiveness to marketplace adjustments and restoration from mistakes.

As Soichiro Honda himself cherished to claim, “Success might be accomplished in basic terms via repeated failure and introspection. in reality, luck represents one percentage of your paintings, which ends merely from the ninety-nine percentage that's known as failure.”

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Extra resources for Driving Honda: Inside the World's Most Innovative Car Company

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For the days and weeks and months after that, Soichiro couldn’t take his mind off the magnificence of motor-driven engines. Whenever he could, he traveled with his grandfather to examine the inner workings of a nearby rice-polishing mill, which had one of the few mechanical engines in his remote area. “The sound of the machine was my first music,” Honda recalled. “From the veranda of our wooden house, I could see the blue smoke it emitted. Going to the mill became a habit.  . ” And at fifteen, in 1922, the allure of motors had become too overwhelming to merely view from a distance.

From a man who decades hence would be called the Henry Ford of Japan, this statement displayed perhaps youthful but striking naïveté about the complexity of high-quality manufacturing. To back up his boast, in 1936 Honda founded the Art Piston Ring Research Institute. His designs were, not surprisingly, stellar and even inventive. But the pistons themselves were far less than satisfactory. He had overlooked quality control on the assembly line and in the raw materials he used; he had no benchmarks for ensuring that tolerances on the actual part met blueprint specifications and that each piston was a replica, relatively at least, of the one before it.

ISBN 978-1-101-60141-9 Version_1 To all the men and women in the auto industry who believe that their jobs are to make individuals more mobile, economies stronger, machines more innovative, societies more equal, and manufacturing more beneficial—while protecting the environment. Contents Title Page Copyright Dedication 1 The Honda Difference 2 The Smell of Oil 3 Principle #1: Embrace Paradox 4 Principle #2: Real Place, Real Part, Real Knowledge 5 Principle #3: Respect Individualism 6 A Uniquely Honda Factory 7 Honda’s Innovation Machine 8 An Uncommon Supply Chain 9 The Local Multinational 10 A Manufacturing Manifesto Photographs Acknowledgments Selected Sources Index 1 The Honda Difference Some of the people in attendance observed offhandedly that Soichiro Honda must have been spinning in his grave—or at least letting loose with one of his well-crafted profane tirades.

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